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May 31st, 2010 |
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| 2010 INTERNATIONAL BUSINESS EQUALITY INDEX | ||||||||||||||||||||||||||||||
| Official report with results to be revealed during the IGLCC 3rd Annual Congress | ||||||||||||||||||||||||||||||
On June 10, at 12h30 in the Bimhuis Auditorium, the IGLCC will welcome the international media to unveil the report containing the results of the 2010 Index, including the “TOP 5 Most LGBT Friendly Corporations in the World in 2010”. The IGLCC invites all Congress' attendees to participate. For additional information on the Press Conference you can contact César Maschmann by e-mail or by phone +1 (514) 287-2888 ext 221. |
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| IGLCC 3rd ANNUAL CONGRESS | ||||||||||||||||||||||||||||||
| Only a few days left to register | ||||||||||||||||||||||||||||||
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With only a few days left until the opening of the 3rd Annual Congress of the IGLCC in partnership with Company Pride Platform in Amsterdam, you are invited to register to participate in the many networking activities, discussions and workshops that are scheduled for the event. The Preliminary Program is online and it gives the names of several international speakers confirmed for the 3 days event, as well as details on the series of workshops and “talk show” style discussions. During the Closing Gala Dinner, presented by Continental Airlines, the IGLCC will be honoring Lord Alli with the “International LGBT Entrepreneur of the Year Award” and out Rugby player Gareth Thomas with the “International Awareness Award”. Who will receive the other three IGLCC Awards in 2010? Join us for the Gala Dinner celebrating diversity in business to find out who they are. Register today and join us in Amsterdam for the must attend event of the year for the LGBT international business community.
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| FLY CONTINENTAL AIRLINES TO AMSTERDAM | ||||||||||||||||||||||||||||||
| The official IGLCC 3rd Annual Congress airline | ||||||||||||||||||||||||||||||
Continental Airlines is the official airline of the IGLCC 3rd Annual Congress, flying our delegates to Amsterdam from many different locations across the world.
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| CONGRESS HOTELS | ||||||||||||||||||||||||||||||
| Book your room today with 8% discount! | ||||||||||||||||||||||||||||||
Thanks to our partnership with Accor Hotels, we are offering an 8% discount on your hotel reservation by booking through the IGLCC website http://www.iglcc.org/en/events/ and clicking on the Accor button. The congress is only 9 days away and June will be a busy month in Amsterdam. The city will be alive with many cultural activities and international events, so make sure you book your room today. Join us for an event rich in information, diversity and networking opportunities! |
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| IGLTA’s 2010 Annual Global Convention | ||||||||||||||||||||||||||||||
| Antwerp, June 23-27 | ||||||||||||||||||||||||||||||
As you know IGLTA members represent all facets of the travel and tourism industry. Travel related organizations become part of IGLTA and give the world of LGBT travel a unified voice. This voice, that has grown and strengthened over the past 27 years, has skyrocketed globally and has helped IGLTA become the leading global organization dedicated to connecting businesses in the LGBT tourism industry. With that said, we would like to say THANK YOU. Our Annual Convention is where our unified voice gather in one place and revel in how far our collaborative effort has grown and developed over the years. This year our 27th Annual Convention – “2010 The Many Colors of LGBT Travel” – will be held in fashion-haven Antwerp, Belgium from 23-26 June. The event is the leading conference in the world of LGBT tourism and will position your company as a leader in this market. The convention includes numerous educational sessions and seminars, a trade show, tours of the host country, and of course the annual gala dinner. As a member of the IGLTA family, your registration is discounted and can easily be done at the convention website, where you can also find more information. This is the time and the place we’re unified and reunited and where we can all look at each other and say, “Job Well Done.” Our convention is a highly regarded and renowned global event and your attendance would be greatly appreciated because without our members, we wouldn’t have been able to reach this pinnacle. We look forward to seeing you in Belgium. Best Regards, IGLTA For more information: www.igltaconvention.org |
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El debate por la Igualdad no puede seguir esperando Philippine gay political party may be first of its kind in the world ExxonMobil Refuses to Explicitly Protect LGBT Workers Celebran avances en contra de la discriminación por orientación sexual Apenas 2,3% das cidades têm políticas para gays Des progrès dans la lutte contre l'homophobie au travail mais un ... Campanha ensina LGBTs a se defenderem de homofobia no trabalho US Census Recognizes Same-Sex Couples, What Will this Change? La communauté internationale s'indigne de la condamnation du ... FedEx to offer domestic-partner benefits
First gay magazine launched in Morocco European nations condemn LGBT discrimination |
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Laurence Bernstein is the managing partner of Protean Strategies, and is one of Canada's best known and respected strategic planners. A graduate of Cornell University, he is a regular contributor to Marketing magazine and has published articles in numerous business publications in Canada, USA and Germany. |
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Plan B: When it all goes terribly wrong (Part 2) Last month we asked the question: What would you do if events around your LGBT marketing program went terribly wrong, and this resulted in a threat to your brand? Examples of these events stretch from your ad provokes a few letters of outrage from a conservative customer base in a specific region (with and without support of local sales force) to the LGBT organization you have sponsored taking a political position that your firm is uncomfortable with and you believe the general market will also reject (e.g. Pride parade invites participation from The North American Man Boy Love Association, that promotes Pedophilia). The answer to the question is both easy and complex, but is based on first principles: why is your company investing in an LGBT strategy in the first place. The core of the answer is a point on a scale that shows “GOAL: Build Sales in the LGBT Segment” on the one end and “GOAL: Demonstrate our company’s political support for gays and lesbians in our community” on the other end. Most companies have a balance between these two objectives, including a strong business building component with a sincere desire to improve the business environment for gay and lesbian employees. To make the most appropriate go-forward decisions, the company needs to ask itself: if this happened in the general market, what would we do? For instance if you launched a new television or radio ad and a few people sent letters or blogged or tweeted saying they disapproved of the ad for one reason or another, would your company immediately cancel the ad. There are companies that would, and that being the case those companies should do the same thing when their LGBT advertising attracts negative response . But most companies allow for the fact that in every TV campaign there will be a few letters or tweets of disapproval, and these companies reply to the complainants explaining the company position (or, more likely, simply write the complainants off as kooks). As a general rule, then, brands operating in the LGBT space primarily to return profits, should not allow a few disapproving letters, blogs or tweets to influence their decision. This has little to do with principles, but is based on the assumption that if the LGBT investment made sense before these letters, it still makes sense, so why stop? Looking at the second case described above: by any token most people are repulsed by an association such as NAMBLA. However, some companies might take the “community support” position, and not take action (i.e. cancel the sponsorship) because their sense of community support is unconditional and to select, or edit, viewpoints of the LGBT community would be censorship and might cause hard feelings. Again, we suggest asking the question: if this were the general market, what would you do? Suppose your company sponsors a rock concert, and the night before the event the leader of the featured band outs himself as a Marxist, tirading against the capitalist system, calling for workers to unite universally through trade unions, etc. He announces that he will be featuring his “Manifesto of Revolutionary Action” at the concert. I doubt it would take your company long to withdraw any indication that your brand is associated with this event – even if it meant walking away from the investment with no hope of getting your money back. Clearly the same applies in the gay community. If there is a political, social or moral point of view being expressed at an event that you disapprove of, the decision should always be to walk away: first of all, if you disagree with the position, it is wrong to support an event that propagates it; secondly, you would avoid the danger of your brand being associated in the general market with the position; and thirdly, given the market realities, chances are that if you as a major sponsor and other sponsors withdraw support, the organizers would change their position on allowing (in this case NAMBLA) to participate. Winners all round. |
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| ARGENTINA | ||||||||||||||||||||||||||||||
| GNetwork360 July 21-23, 2010 |
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Buenos Aires |
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| IGLCC 3rd Global Summit October 17-19, 2010 |
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Buenos Aires |
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| AUSTRALIA | ||||||||||||||||||||||||||||||
| GLOBE – Gay & Lesbian Organisation of Business & Enterprise Ongoing event |
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Sexuality/Diversity in the workplace survey launched by GLOBE |
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| BELGIUM | ||||||||||||||||||||||||||||||
| Antwerp June 23-27, 2010 |
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IGLTA’s 2010 Annual Global Convention |
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| Canada | ||||||||||||||||||||||||||||||
| GLISA 2010 North American Outgames July 25-31, 2011 |
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The GLISA 2011 North America Outgames will be held from July 25th to July 31st 2011 and everybody is welcome. |
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| GERMANY & SWITZERLAND | ||||||||||||||||||||||||||||||
| Wirtschaftsweiber & WyberNet Ongoing event |
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Wirtschaftsweiber & WyberNet, the national associations of lesbian managers and entrepreneurs of Germany and Switzerland have initiated an European online survey about "The L-World in Business". Access the survey here |
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| POLAND | ||||||||||||||||||||||||||||||
| EuroPride 2010 July 8-18, 2010 |
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The premier gay and lesbian Pride event in Europe is EuroPride and will take place in Warsaw Poland from 8-18 July 2010. |
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| The 3rd International GLBT Business Leader Forum July 15-16, 2010 |
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The 3rd International GLBT Business Leader Forum is a platform to discuss: ''GLBT Diversity as a growth business factor in emerging markets'' |
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| THE NETHERLANDS | ||||||||||||||||||||||||||||||
| Company Pride Platform Foundation June 9-11, 2010 |
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IGLCC 3rd Annual Congress For more information: |
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| UNITED KINGDOM | ||||||||||||||||||||||||||||||
| Gay Business Association – UK | ||||||||||||||||||||||||||||||
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| IGLCC -
2010 Index Seminar September 23, 2010 |
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Colloquium about 2010 Index results and LGBT equality in business |
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| UNITED STATES | ||||||||||||||||||||||||||||||
| OUT & EQUAL WORKPLACE ADVOCATES – USA October 5-8, 2010 |
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Out & Equal Workplace Summit – Los Angeles, California |
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| NGLCC – National Gay and Lesbian Chamber of Commerce November 18-20, 2010 |
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2010 NGLCC National Business & Leadership Conference: Out for Business! |
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| NGLCC – National Gay and Lesbian Chamber of Commerce November 19, 2010 |
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NGLCC National Dinner: An Evening of Courage! |
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